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Articles and Insights on AI, and Transformation

Lead cloud transitions with confidence

Articles and Insights on AI, and Machine Learning

Selected articles

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By Axel Douchin

What Most People Get Wrong About Prompt Engineering

Are you a Prompt Engineer? Discover what it is really about.

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By Axel Douchin

The Future of Coaching is Human + AI

AI is about to disrupt coaching forever. Discover why the future isn't Human or AI — it's Human + AI

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By Axel Douchin

Europe Should Skip the 3nm Chip Race and Go All-In on 2nm

Europe can't afford to play catch-up. While others race to 3nm, we should leap directly to 2nm, just like Japan is doing with Rapidus. It’s bold, risky, and exactly what we need. In this article, I argue why Europe should go all-in on 2nm and what it would take to make it happen.

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By Axel Douchin

Why the Future of AI Agents Won’t Be Sold, It Will Be Created by Everyone

The shift is massive: from coders to conversationists. Anyone in a company will soon be able to build their own AI assistant just by describing what they need. That’s the end of “Analog AI” — and the rise of Distributed Intelligence.

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By Axel Douchin

La GenAI n’échoue pas. C’est la manière dont nous la déployons qui pose problème.

La plupart des entreprises pensent avoir “déployé l’IA” dès lors qu’un outil est disponible.En réalité, la GenAI ne transforme rien par simple présence.Entre l’achat de licences et une véritable transformation opérationnelle, il existe un écart considérable : gouvernance, formation, intégration dans les workflows, tests, pilotage par la valeur.Sur le terrain, je constate un phénomène récurrent : communication ambitieuse au sommet… frustration silencieuse dans les équipes.Dans cet article, j’explique pourquoi la GenAI n’échoue pas, mais pourquoi son déploiement superficiel crée déception et sous-performance; Surtout comment structurer une adoption réellement créatrice de valeur.

“Axel’s expertise in data strategy and cloud transformation was instrumental in our successful migration. His leadership ensured a seamless transition, improved compliance, and empowered our teams to adapt quickly. We saw measurable results in efficiency and data quality within weeks.”

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Lead data-driven transformation